There are obvious benefits to using printed lanyards for conferences and other promotional events. Firstly there is the security angle. Having conference lanyards printed with the event name helps security and staff easily identify valid patrons. The other part that many businesses don’t consider is the advertising benefits. Imagine a trade show with 5,000 attendees and they are all walking around with their conference lanyard printed with your logo. Firstly everyone is seeing your business name as they pass other attendees, the people themselves get reinforced about your company every tuime they take off their lanyard and if they walk outside to grab a bite to eat or wear it home, it advertises your business again.
You can even help reduce the costs of promoting yourself through conference lanyards by going in partnership with another business that works well with yours. Perhaps a real estate company and a mortgage broker could do a cross reference promotion for each other. There are a heap of possibilities, so when you next get an invitation to present at an event, don’t forget to consider the promotional aspect that might be of benefit to your business if you used their conference lanyards to promote yourself
I’ve often wondered why some people at conferences have the lanyards with the attachment on each end and some only have a single attachment. We would like to get some lanayrds for a conference coming up but am not sure whether to go with the one or two end attachments. Any ideas?
two end attachments are a bit more expensive but if you can afford it, they’re a better solution than just one attachment on a lanyard