Have you ever seen printed lanyards with cartoon characters? They are really good fun and always catch my eye when I walk past someone wearing them. You don’t see many Lanyards in New Zealand with this type of thing, but they are done by using what they call a sublimation print. Most cartoon characters have heaps of colours in them, so screen printed lanyards would be too expensive, but as sublimation ones are done using a CMYK printing process, it doesn’t matter how many colours you print. This is why film studios on opening nights tend to go with these types of polyester lanyards because they can achieve full colour vivid graphics at a very cost effective price point.
Something businesses don’t consider are this type of printed lanyards can end up being keepsakes that kids will have for a long time and this means they’ll be reminded about your brand or company every time they put your lanyard around their neck. If you can get the right type of funky printing done that entices them to wear your printed lanyards over someone else, you’ll have a customer for a long time to come!
I must pass this on to my friend who is in the film industry – I am not sure she even knows lanyards like this exist.
They would be great for so many of the movies coming out at the moment.
We have had sublimation lanyards done for our government department – they are gorgeous to wear because they are so soft and we get loads of comments about how great they look.