I went to a tradeshow recently and was given a promotional lanyard as part of my welcome kit to add to a card holder. The first thing that grabbed my attention was the soft feel of the lanyard. If I was going to wear this around my neck all day, then the last thing I wanted was a rough surface rubbing my skin the wrong way. The second thing was the design. It was very eye catching with a bright vivid design and I immediately thought that someone has gone to a lot of trouble to produce these promotional lanyards.
The best part though was they had added a mobile phone attachment. I quickly popped my phone on the end so I could easily access it and made doing the rounds of the tradeshow a lot easier. All I can say is if you are thinking of doing promotional lanyards for a trade show, pay particular attention to the fabric and the attachments, as this can make or break the success of them.
Great idea about a mobile phone connection to a trade show lanyard.With the number of brochures etc I seem to collect at these things, managing my phone is a real problem. Going to suggest that promotional lanyards with the connection to my company. I’ll keep the next trade show lanyard for general use